For Financial Advisers

Puma Investments

Available on demand

Vulnerability, care and advice – where do I start? |

May 2025

Duration:

30 minutes

Watch on demand

No matter what life stage your clients are at, vulnerability will most likely play a factor at some point. Many of your clients may already be caring for aging parents or dealing with the care system on behalf of their parents.

Financial professionals who identify vulnerability and support clients in navigating the complexities of the care system, including both non-regulated aspects (finding care, funding eligibility) and regulated aspects (paying for care), are likely to gain a commercial advantage. This service often opens doors to broader financial planning needs like cash flow planning, intergenerational wealth transfer, tax planning, and lasting power of attorney.

One major challenge is that many people aren't sure where to find help or for advisers to know how they can assist them. In this session, Jacqueline Berry and Elliott Silk will clear up these questions and showcase the support available for planners eager to help clients and their families get the care and support they need.

What's covered:

  • Assess key challenges facing advisers in identifying and addressing the needs of clients in need of care and their family carers
  • Examine examples of support available for all types of advisers, to enable them to deliver effective and intergenerational advice
  • Determine vulnerability, whether permanent or temporary, and how to apply the same to clients that you may inherit through an acquisition
  • Recognise the importance of the need for younger advisers to enter the industry

Register now

Once you submit this form, we will email you everything you need to join the webinar. We hope you enjoy it.

Meet the speakers

Jacqueline Berry

Founder

My Care Consultant

LinkedIn

Elliott Silk

Head of Financial Planning

The Superbia Group

LinkedIn

Karen Sullivan

Head of Strategic Partnerships

Puma Investments

LinkedIn

This webinar is for investment professionals only.

The webinar is being hosted to facilitate discussion, it is not intended to provide professional guidance or offer personal recommendations. Opinions expressed by the speakers do not necessarily represent the opinions of Puma Investments.

Continuing professional development

Continuing professional development (CPD) is an essential requirement for all financial advisers. The FCA states that all advisers must complete a minimum of 35 hours of relevant CPD each year with at least 21 hours being structured learning. Structured learning activities can include seminars, lectures,

Risk factors

An investment with Puma Investments carries risks.

Past performance is no indication of future results and share prices and their values can go down as well as up. Minimum returns are not guaranteed. An investment with Puma Investments can be viewed as high risk. Investors' capital may be at risk and investors may get back less than their original investment. Tax reliefs depend on individuals' personal circumstances, minimum holding periods and may be subject to change. Some investments should be regarded as illiquid and it may prove difficult for investors to realise immediately or in full the proceeds.